Having worked on the brand from it's inception with a keen understanding of it's key focus being 'to create an easy and efficient system for moving people and goods across africa'.
We decided to first break a stereotypic mindset of conveyance. This includes saying a "NO-NO to the old".
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixbqCeVV7d7ZqVOnUHOmXVAWJq0bUVH8rNJGs8sRRM-hAt88XX_xME0F-YhWMiBDS4GM1ADKIqhQn7kZaePZ_jD_TJn95excadr_f7KXb1N6mSEiaa6fwm3G98rrNMqGXItQYgc9kePyk/s320/Overload+5.jpg)
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After which we turned to focus on the brand's strength which, in simpler words, is to show the acceptable path when thinking transportation.
Values the WeMove Brand relentlessly strive to uphold.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkGqwQotNOkFZ_PPqGkxoK77MQF_KLWmC84EmHpAoXmiCzAwdODbvkU9kFFqYHtKPw18d1rdSkvq_GriAQBc-FT3G5CfVWDKCA8OAf7UaA4YiHPZZwE1QgoKaWnGaB5hDnWE1P31qIcBQ/s320/No+to+the+old+07.jpg)
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2YfuYIH4Rt3NXk-rW_h4k6vMJUy-3o9XchyphenhyphenvjWh9JfX1HU_3tkc3LWmuw8e-UU6LaPy4BHTJTm1Avf4J3eKWBb6yuZa0uPUOKUg7wgS6pxlxPdRCOtBCJNYrKDMuTHZQ8gTz3L5YSGW4/s320/No+to+the+old+05.jpg)
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