Illustrations: The illustrations that you put up in the advertisement attract a lot of attention and using stock illustrations is no longer the way to go. Specially designed illustrations that emote more and are original speaks more about the work done and rests better with readers.
These illustrations will fit into the theme of the advertisement better and will improve the impact of the ad. As the illustrations are inspired by the advert, they will work better with the target audience
Fonts: The fonts that are commonly used for adverts are no longer just lucida, Tahoma or verdana, instead there are a number of new fonts that can be downloaded using the internet. These fonts are a lot more creative and eye catchy and, as they are relatively new, will grab a lot more attention.
Colours: The recent trends for colours are bright and bold, anything to attract the attention of passersby and nothing subtle about it. Hues are also popular, for their colour variations and the interest that they add to an advertisement.
Vintage look: A lot of people prefer a vintage look and this trend will continue through this year without a doubt.
Photographs: The newest fad in town is to use photographs that are cleverly overexposed. These photographs are garnering a lot more attention than normal photographs.
Texture: This is a key element in creating a unique advertisement that is sure to attract the right attention. Including small grains or inscriptions to the text will provide a 2D image that will add depth to the work. An accomplished graphic design company will find it easy to create the right texture for the advert.
Keep it simple: Adopting a style that is clutter free and simple has greater effect than crowding a page with different design ideas. Simple does not mean using average themes, but being minimalistic about the design so that a single pivotal concept stands out and is recognised by consumers. Too many things cramped onto the page will distract consumer focus which is a waste of time and effort.
Designing a great copy is not just about creating a unique piece of work, but following trends that lets you stay ahead of the pack. The same is true even for designing a good logo; an experienced logo designer would understand the importance of creating a single noteworthy concept that will be easily associated with the product or service
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